MCP servers for social media: how AI tools are changing publishing
What Model Context Protocol is, how Postproxy's MCP server works, and why MCP matters for AI-native publishing workflows. A guide for developers exploring the space early.
Postproxy Blog
Engineering notes, product updates, and automation playbooks from Postproxy.
The rise of API-first social media publishing
Why more teams are moving away from dashboard tools toward programmatic publishing. The trends driving the shift: AI agents, automation platforms, headless architectures, and developer-led marketing ops.
Using LLMs to generate platform-specific social media content
Each social platform rewards different formats: threads on X, hashtag-heavy captions on Instagram, professional tone on LinkedIn. How to prompt LLMs to generate tailored variations from a single content brief.
What happened to the Buffer API? Best alternatives for developers in 2026
Buffer killed third-party API access in 2019. Here's what happened, why it matters, and where developers building social media publishing integrations should go instead.
Content approval workflows for automated social media publishing
Design patterns for review steps in automated pipelines: draft queues, approval APIs, Slack/email notifications, expiry rules, and how to model approval as a first-class system state.
How to build a social media dashboard with Postproxy and React
Tutorial for building a custom publishing UI on top of Postproxy's API. Covers post creation, account selection, status tracking, and publish logs in a React frontend.
Multi-brand social media publishing: architecture for managing 50+ accounts
How to structure account hierarchies, permissions, and publishing workflows when you're managing many brands. Cover profile groups, per-brand credentials, and isolated failure domains.
Social media publishing for e-commerce: automating product launches across Instagram, TikTok, and Facebook
When a new product drops, automatically publish announcements with product images and links across shopping-heavy platforms. Cover catalog integration and dynamic content generation.
Building social media publishing in-house vs using a unified API
Break down the true cost of building and maintaining direct integrations with seven platforms: OAuth, media uploads, error handling, API changes, ongoing maintenance. Compare to a single API call.
Social media publishing tools for developer teams
Guide for engineering teams evaluating publishing solutions. Cover what developers actually need (API access, webhooks, logs, error handling) vs what marketer tools offer (calendars, drag-and-drop).
Social media APIs vs management tools: when to use which
Framework for deciding between a dashboard tool (Buffer, Hootsuite) and an API-first approach (Postproxy). Dashboard for manual teams, API for automated systems — and where the line is.
Webhooks vs polling for social media post status
After you publish, how do you know it actually went live? Compare webhook-based status updates vs polling approaches, with pros/cons and platform support for each.