Event Categories
Post Trigger
Dates that are great opportunities to post. Plan content, run campaigns, and engage your audience around these moments.
- Fun holidays (National Pizza Day, Star Wars Day)
- Commerce events (Black Friday, Prime Day)
- Cultural moments (Oscars, Super Bowl)
- Awareness days (Earth Day, Mental Health Day)
Sensitive
Dates that require careful, respectful messaging. Avoid commercial tie-ins and keep your tone appropriate.
- Religious observances (Ramadan, Yom Kippur)
- Remembrance days (Veterans Day, Anzac Day)
- Solemn awareness days (Holocaust Remembrance Day)
No Post
Dates when brands should stay silent or share only respectful acknowledgment. Pause scheduled content.
- National days of mourning
- Major memorial dates
- Moments of national tragedy remembrance