Product Context

Create your foundational product marketing document — positioning, audience, messaging, and brand voice in one place.

A guided Claude Code skill that builds .claude/product-context.md — the single source of truth that other skills reference automatically.

/product-context create product context

How it works

The skill asks about your product — what it does, who it's for, what problem it solves, and how it's different from alternatives.

Define target segments, value propositions per segment, messaging hierarchy, and the language your audience uses.

Capture tone, voice principles, do's and don'ts, and stylistic preferences that keep all content on-brand.

The context file is saved to .claude/product-context.md. Other skills pick it up automatically — no manual linking needed.

One document that all other skills reference — positioning, audience, and voice stay consistent everywhere.

Campaign briefs, copy, and social posts inherit your product context without re-entering information.

Structured Q&A walks you through every section — no blank-page guesswork.

Plain markdown that diffs cleanly, reviews well in PRs, and lives alongside your code.

Establish positioning and messaging from day one before creating any marketing assets.

Update your product context and all downstream skills automatically reflect the new direction.

Give everyone — marketers, founders, freelancers — one canonical reference for how the product is described.

Maintain separate product context files per product line, each with distinct positioning.

Hand agencies a structured product context instead of scattered briefs and slide decks.

Compare existing content against the product context to find messaging drift.

Install the skill in Claude Code, then trigger it with any of these phrases:

/product-context

create product context

set up product context