How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/pricing-plan design pricing optimize pricing pricing strategy Pricing Plan
Design, evaluate, and optimize pricing strategies — packaging, metrics, and price points.
A Claude Code skill that walks you through the three axes of pricing — packaging, pricing metric, and price point — with psychology-informed recommendations.
/pricing-plan design pricing optimize pricing How it works
1
Pricing Context
The skill asks about your product, business model, target customer, current pricing, competitive landscape, and key metrics like LTV and conversion rates.
2
Three-axis Analysis
Evaluates packaging (what goes in each tier), pricing metric (what you charge per), and price point (how much) with Good-Better-Best tier design.
3
Psychology & Tactics
Applies pricing psychology — anchoring, decoy effects, charm pricing — and recommends specific dollar amounts with rationale.
4
Strategy Export
Complete pricing strategy document saved as markdown — tier definitions, price points, migration paths, and signals for when to raise prices.
Why use it
Three-axis Framework
Systematic analysis of packaging, pricing metric, and price point — not just picking numbers.
Good-Better-Best Tiers
Tier design that naturally guides customers toward your target plan with clear upgrade paths.
Pricing Psychology
Anchoring, decoy effects, charm pricing, and other tactics grounded in behavioral economics.
Specific Recommendations
Actual dollar amounts and tier structures — not vague advice to 'test different prices'.
Use Cases
New Product Pricing
Set initial pricing strategy before launch with competitive analysis and willingness-to-pay estimates.
Pricing Page Redesign
Restructure tiers, features, and presentation to improve conversion and ARPU.
Freemium Strategy
Design free tier limits that drive upgrades without frustrating users.
Enterprise Tier Addition
Add high-touch tiers with custom pricing and feature gating strategy.
Price Increase Planning
Plan price increases with migration paths, grandfather rules, and communication strategy.
Usage-based Pricing
Design consumption-based pricing with predictable billing and clear value metrics.