How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/go-to-market plan a launch GTM strategy go-to-market plan Go-to-Market
Plan product launches and go-to-market strategies with structured, actionable outputs.
A Claude Code skill that walks you through building a complete GTM plan — from positioning to launch timeline to channel strategy.
/go-to-market plan a launch GTM strategy How it works
1
Product & Market
Define what you're launching, who it's for, and what the competitive landscape looks like. The skill pulls from product context if available.
2
Positioning & Messaging
Nail down your launch positioning, key messages per audience segment, and the narrative arc of your announcement.
3
Channel & Timeline
Map out which channels to use, in what sequence, with a phased timeline from pre-launch to post-launch.
4
Plan Export
The complete GTM plan is saved as a structured markdown document — ready to share, review in PRs, or hand off to your team.
Why use it
End-to-end GTM Planning
From market analysis to launch timeline in a single guided session.
Channel Strategy
Platform-specific launch tactics with sequencing and cadence recommendations.
Audience Segmentation
Tailored messaging per segment — not one launch message for everyone.
Actionable Timeline
Phased launch plan with milestones, owners, and dependencies.
Use Cases
Product Launches
Full GTM plan for new products — positioning, channels, timeline, and success metrics.
Feature Releases
Structured announcements for major features with coordinated messaging.
Market Expansion
Enter new markets or segments with a clear positioning and channel strategy.
Rebrands & Pivots
Plan the rollout of positioning changes across all touchpoints.
Partnership Launches
Coordinated go-to-market plans for joint launches with partners.
Seasonal Pushes
Time-bound GTM plans for seasonal promotions or events.