How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/email-flows design email sequence create email flow build a drip campaign Email Flows
Design automated email sequences for onboarding, nurturing, conversion, and re-engagement.
A Claude Code skill that builds complete email flows — subject lines, body copy, timing, triggers, and CTAs — grounded in your product context.
/email-flows design email sequence create email flow How it works
1
Flow Type & Context
The skill asks about your flow type — welcome, onboarding, lead nurture, re-engagement, upgrade, post-purchase, or event-triggered — and loads your product context.
2
Audience & Outcome
Define who receives the sequence, the desired outcome, and the aha moment you're guiding subscribers toward.
3
Sequence Design
Generates each email with subject line, preview text, body copy, CTA, timing, and behavioral triggers. Every email follows the one-email-one-job principle.
4
Save & Export
The complete email flow is saved as a structured markdown document — ready for your ESP, development team, or marketing automation tool.
Why use it
Complete Email Copy
Subject lines, preview text, body copy, and CTAs for every email in the sequence — not just outlines.
Behavioral Triggers
Sequences built around user actions, not just time delays — trigger the right email at the right moment.
Multiple Flow Types
Welcome, onboarding, nurture, re-engagement, upgrade, post-purchase, and event-triggered flows.
Mobile-first Formatting
Copy structured for mobile email clients — scannable, concise, and action-oriented.
Use Cases
Onboarding Sequences
Guide new users from signup to activation with timed, behavioral emails.
Lead Nurture Campaigns
Move leads through your funnel with educational and trust-building content.
Re-engagement Flows
Win back inactive users with targeted sequences before they churn.
Post-purchase Follow-ups
Retain customers with onboarding help, review requests, and upsell sequences.
Upgrade & Upsell
Convert free users to paid with value-demonstration email sequences.
Event-triggered Emails
Respond to specific user actions with contextual, timely email flows.