How to start
Install the skill in Claude Code, then trigger it with any of these phrases:
/campaign-brief build a campaign brief create a campaign brief I need a campaign brief Campaign Brief Builder
Transform rough campaign ideas into structured, production-ready briefs — complete with master prompts for AI image and text generation.
An interactive Claude Code skill that guides you through building comprehensive campaign briefs, then generates ready-to-use prompts for your creative pipeline.
/campaign-brief build a campaign brief create a campaign brief How it works
1
Information Gathering
The skill asks targeted questions about your campaign — objectives, audience, tone, channels, constraints, and creative direction. You answer conversationally; it extracts structure.
2
Brief Assembly
Your answers are assembled into a comprehensive campaign brief document covering strategy, messaging hierarchy, audience segments, channel plan, and success metrics.
3
Prompt Generation
The skill generates two master prompts — one optimised for AI image generation and one for AI text/copy generation — both grounded in the brief's strategic context.
4
Save & Summary
All three files are saved to your project directory. You get a summary of what was created and suggestions for next steps.
Why use it
Guided Discovery
Interactive Q&A extracts campaign details through conversation — no blank-page syndrome.
Master Prompt Engineering
Generates image and text prompts engineered for consistency across AI tools.
Compress Planning Cycles
Go from rough idea to production-ready brief and prompts in a single session.
Version Control Ready
Plain markdown outputs that diff cleanly and integrate with any workflow.
Use Cases
Product Launches
Complete briefs from positioning to visual direction to copy guidelines.
Seasonal Campaigns
Consistent creative direction for holiday, event-driven, or recurring campaigns.
Brand Refreshes
Prompts that enforce the new visual and verbal identity across all assets.
Client Kickoffs
Professional campaign briefs produced during onboarding or discovery sessions.
A/B Testing
Prompt variations grounded in the same brief to test creative directions systematically.
Multi-channel Series
Briefs that maintain coherence across social, email, web, and paid media.